Branding project for Wellness Code.
This is a brand focused on health-conscious consumers aged 35-65.
Wellness Code offers a personalised supplementation program based on customers' DNA. It was important to translate the tech-savvy and modern nature of the brand visually. Thus, every design choice, from colors to visuals, was very intentional.
The brand includes two supplement lines: one for DNA subscribes called Daily Dose, and another line of targeted supplements like Kidney Support, Liver Support, and Digestive support. To help customers easily distinguish between them, I designed the bottles with clear, visually distinct differences.
My design process:
I created this branding project using Adobe Creative Cloud. I used Illustrator to develop the primary and secondary logos, color palette, and typography. I also designed the supplement bottle labels in Illustrator. For 2D mockups, I used Photoshop. For 3D mockups, I used Adobe Dimension. Additional graphic elements and images were sourced from licensed stock libraries. For specific visuals, I used Adobe Firefly with custom prompts to generate assets aligned with the brand identity. Finally, I brought everything together into a cohesive presentation using Adobe Photoshop.
